Week 1 – Chapter 1 Artifact

Chapter 1 Rationale

There are many names and definitions that have been accepted related to instructional technology, the most commonly used of all the labels (Reiser and Dempsey, 2017). “However, even when a leading organization in the field has endorsed a particular definition, professionals in the field have operated from a wide variety of different personal, as well as institutional, perspectives” (Reiser & Dempsey, 2017, p. 1).

In the earlier definitions, the focus was aimed at media whereas the influence of educational professionals began to look at the field as a process (Reiser & Dempsey, 2017). “The Department of Audiovisual Instruction [now known as the Association for Educational Communications and Technology (AECT)] identifies a series of steps to include planning, production, selection, utilization, and management. With this new direction, the label for the field aligned more with instructional design (Reiser & Dempsey, 2017).

Another organization that joined the conversation to define the field was the Commission on Instructional Technology. Two definitions were created, one with the old view and a second that incorporated a new viewpoint which “mentions a ‘systematic’ process that includes the specification of objectives, and the design, implementation, and evaluation and instruction…” (Reiser & Dempsey, 2017, p. 2).

As more organizations and professionals defined the field, the ACET developed additional definitions to include the systematic approach but and were among the first to include, “the terms human learning problems and solutions, foreshadowing the frequent current-day use of these terms, especially in the context of performance improvement” (Reiser & Dempsey, 2017, p. 3).

A model most instructional designers are familiar with is ADDIE: analysis, design, development, implementation, and evaluation. “Instructional System Design is broad and is divided into five phases to include the ADDIE model for formal training models” (Instructional Design, 2015, para. 5).


Instructional design. (2015). Infinity Internet (EasyStreet) is now Atmosera – Atmosera. https://www.nwlink.com/~donclark/hrd/learning/development.html

Reiser, R.A. & Dempsey, J.V. (2017). Trends and issues in instructional design and technology. (4th. ed.). Pearson: Boston, MA.

— Jane Doe

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