Design Journal #7

A design story explores the user as the key subject of many adventures. Through exploration of problems and varying solutions based on thoughts and actions, the instructional designer creates the story. Characters are created and imagination comes into play as the adventure, the journey, the experience of the user is explored. Through storytelling, an ID draws in the emotions of the user during the experience and even after as the user seeks more information. By using a story, the ID helps users understand the vision and see how the training, information, or product can be helpful or of use to them. Writing the story rapidly does not allow time to control what happens because as the story is written, the designer is writing with emotion and solving the problem as they type without too much thought, but more so with intuition (Parrish, 2006).

It is important for the ID to be inclusive when creating the design. If an ID places themselves in the users shoes, tries to empathize with them, they will be able to explore the problem from many perspectives rather than as the problem-solver, where some details sometimes get missed.

As an instructional designer, I want to ensure that I am inclusive and take into consideration a diverse group of learners that will be watching my YouTube Channel. After 10 years in higher education, I have learned that there is not one template for a first-generation college student. In order to make my design inclusive, I will continue to discuss topics of my YouTube with students and get more information about why they started college, when they decided they were going to college, and the questions they have. As an ID it can be easy to mix accessibility with inclusion, but it is important to understand they are different. “Accessibility with technology means ensuring people who are differently-abled are included and legal compliances are met; while, inclusion means it is usable by as many people as possible, including differently-abled people” (Xiao, 2018, para. 10).

Aristotle 7 elements of good storytelling
Author/Copyright holder: Teo Yu Siang and Interaction Design Foundation. Copyright terms and licence: CC BY-NC-SA 3.0

In today’s society where people get their information and learn from social media platforms, it is clear that being likeable, trendy, and just like the users means more subscribers and followers. No one wants to listen to someone that is telling a story they don’t relate to, a misinformed story, or someone that is trying to tell someone else’s story. How many times has a person tried to finish your sentence thinking they knew what you were going to say and eventually you get frustrated because they won’t let you tell your own story? Relatability, empathy, compassion, and support are all important in the design process if users are going to truly engage in the design. Using an empathy map can assist to better understand users and explore multiple perspectives.

Related image
Adapting Empathy Maps for UX Design, November 2015


Adapting empathy maps for UX design. (2015, November 14). Retrieved from

Parrish, P. (2006). Design as storytelling. TechTrends, 50(4), 72-82.

The persuasion triad — Aristotle Still Teaches | Interaction Design Foundation. (n.d.). Retrieved from

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